Three Players. Three Cities. Three Stripes. ADIDAS Highlighting the resurgence of terrace culture with adidas Originals.

BRICK worked with MLS players and photographers from Canada’s three largest cities to shoot a campaign highlighting adidas footwear and terrace culture. The athletes included Toronto FC’s Jahkeele Marshall-Rutty, CF Montréal’s Samuel Piette, and Vancouver FC’s Sam Adekugbe. 

To engage the community, we also organized meet & greet events in Toronto, Montréal and Vancouver that offered fans prizes, food, refreshments and a chance to meet their team’s respective athlete.


CREATIVE DIRECTION EVENT VIDEO PHOTO RETAIL ACTIVATION CAMPAIGN EXECUTION

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