ADIDAS
BRICK worked alongside Okoro to create a campaign highlighting the vibrant creativity and experience of Lagosians and her early years growing up in the city with a large extended family.
To celebrate the launch, we installed Okoro’s photography in large scale alongside a branded retail product display. For the opening night we enlisted North America’s premier Amapiano party collective: AMAPROBLEM to curate the sound to a raving audience.
CREATIVE DIRECTION EVENT VIDEO PHOTO RETAIL ACTIVATION CAMPAIGN EXECUTION
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