FOX RACING LIVESTOCK
BRICK teamed up with legendary motocross apparel brand Fox Racing to create a limited capsule collection. Each garment was designed to provide ultra-high-performance materials in contemporary silhouettes that would be equally comfortable on and off the bike.
Putting the collection through its paces, we unleashed Fox team rider and motocross pro, Josh Hill on the streets of Toronto with a Stark VARG electric dirt bike in full Livestock livery. The night spanned the GTA with a hit list that included classic skate spots, abandoned BMX tracks and deserted viaducts.
Honda Factory Team rider Joe Shimoda liked the kit so much he wore a modified version to his 2023 Paris Supercross 1st place win.
CREATIVE DIRECTION PRODUCT DESIGN VIDEO PHOTO RETAIL ACTIVATION CAMPAIGN EXECUTION
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