Shoe of the City, City of the World

SELECT CLIENTS: ALL ADIDAS FOX RACING G-SHOCK LIVESTOCK NIKE ON RUNNING SALOMON THE NORTH FACE

Shoe of the City, City of the World
NIKE

Launching the Toronto Air Max 95 with an homage to the city.

The Toronto Air Max 95 was inspired by the GTA’s creative energy and cultural diversity.

BRICK understood the marketing campaign needed to be an authentic refection of the creativity and diversity of the real Toronto and all the people within it. Communicating this story took us from Scarborough to Rexdale with stops along the way featuring OVO artist Smiley, downtown wheelie kids, an up and coming college basketball star and a whole cast of other amazing Toronto locals.

CREATIVE DIRECTION VIDEO PHOTO RETAIL ACTIVATION CAMPAIGN EXECUTION

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SELECT CLIENTS: ALL ADIDAS FOX RACING G-SHOCK LIVESTOCK NIKE ON RUNNING SALOMON THE NORTH FACE