Building an Icon
THE NORTH FACE
Artist Gang Box interprets The North Face Denim Pack.

BRICK celebrated TNF's new signature GORE-TEX Denim Pack by commissioning a permanent retail sculpture and mascot by artist Moya Garrison-Msingwana AKA Gang Box to help bring the idea to life. The final result was a life-size sculpture featuring one of the Toronto born multimedia artist‘s iconic characters clad in The North Face’s GORE-TEX Denim Pack. 

To launch the sculpture and collection, BRICK hosted Toronto’s creative community with a night featuring refreshments, snacks and music by Alex Sowinski of BADBADNOTGOOD.


CREATIVE DIRECTION EVENT VIDEO PHOTO RETAIL ACTIVATION CAMPAIGN EXECUTION

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Building an Icon
THE NORTH FACE
Artist Gang Box interprets The North Face Denim Pack.

BRICK celebrated TNF's new signature GORE-TEX Denim Pack by commissioning a permanent retail sculpture and mascot by artist Moya Garrison-Msingwana AKA Gang Box to help bring the idea to life. The final result was a life-size sculpture featuring one of the Toronto born multimedia artist‘s iconic characters clad in The North Face’s GORE-TEX Denim Pack. 

To launch the sculpture and collection, BRICK hosted Toronto’s creative community with a night featuring refreshments, snacks and music by Alex Sowinski of BADBADNOTGOOD.


CREATIVE DIRECTION
EVENT VIDEO PHOTO RETAIL ACTIVATION CAMPAIGN EXECUTION






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