ON RUNNING
BRICK chartered a helicopter to Pemberton Icefield with the On Cloudrock 2 Waterproof boot and Cloudaway Waterproof Suma sneaker in tow. At approximately 2400 Meters of elevation, covering 300 km2 of area, the Icefields were the perfect setting to showcase the heights of On’s research and development.
CREATIVE DIRECTION VIDEO PHOTO CAMPAIGN EXECUTION
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ON RUNNING
BRICK chartered a helicopter to Pemberton Icefield with the On Cloudrock 2 Waterproof boot and Cloudaway Waterproof Suma sneaker in tow. At approximately 2400 Meters of elevation, covering 300 km2 of area, the Icefields were the perfect setting to showcase the heights of On’s research and development.
CREATIVE DIRECTION VIDEO PHOTO CAMPAIGN EXECUTION