G-SHOCK LIVESTOCK
BRICK worked with G-SHOCK, on a limited edition DW-6900 watch and campaign, inspired by the infamous highway that encircles Tokyo. In the 1990s, the Bayshore Route functioned as regular traffic infrastructure for people travelling around Tokyo during the day but became a high-stakes circuit for illegal street racing between highly modified cars and motorcycles at night.
To celebrate the launch, BRICK produced two full capacity G-SHOCK 40th Anniversary parties in both Vancouver and Toronto, featuring live performances from Surf Gang, RealYungPhil, Dyltwosix, Louke Man, Nino Brown, and Young Teesh.
CREATIVE DIRECTION PRODUCT DESIGN EVENT VIDEO PHOTO RETAIL ACTIVATION CAMPAIGN EXECUTION
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