Find Peace in the Pieces
NIKE
An ephemeral multimedia experience reflecting the philosophy of Nike ISPA: Improvise, Scavenge, Protect, and Adapt.

To promote the release of the Nike ISPA Sense, BRICK enlisted and worked closely with artist Junko on an 8 foot tall mech sculpture completely built from scavenged materials. Junko’s sculpture was influenced by the footwear’s colours, design, and zen garden inspirations.

BRICK launched the sculpture with an invite only event in downtown Toronto. The activation featured a video installation by GHOST CURRENCY and music provided by Tony Price of L.I.E.S. Records.


CREATIVE DIRECTION EVENT VIDEO PHOTO RETAIL ACTIVATION CAMPAIGN EXECUTION 

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