Velosamba “Triple Rush”
ADIDAS

Designed for the cadence of the streets, the “Triple Rush” is an ode to the bicycle couriers that filled city streets from the 80s to the early 2000s.

BRICK designed the “Triple Rush” to pay homage to courier style by pairing technical ballistic nylons with hard wearing suede, and hi-vis 3M details. “Triple Rush”—a term coined by NYC bike messenger dispatchers to denote the highest priority packages—is emblazoned on the side of the shoe in vibrant orange next to adidas’ iconic three stripes.

To compliment the footwear, BRICK also worked alongside Berlin’s Standert Bicycles to create a custom-painted, one-of-one Umlaufbahn track bike. The frame is Standert’s answer to the perfect track bike: light and stiff enough for the velodrome while remaining highly capable in the streets.

Our campaign featured fast-paced city riding, alongside portraits of Toronto cyclists and creatives wearing the “Triple Rush”.
⁠

CREATIVE DIRECTION PRODUCT DESIGN VIDEO PHOTO RETAIL ACTIVATION CAMPAIGN EXECUTION

<- Back to Project Index