Building an Icon

SELECT CLIENTS: ALL ADIDAS FOX RACING G-SHOCK LIVESTOCK NIKE ON RUNNING SALOMON THE NORTH FACE

Building an Icon
THE NORTH FACE

Artist Gang Box interprets The North Face Denim Pack.

BRICK celebrated TNF's new signature GORE-TEX Denim Pack by commissioning a permanent retail sculpture and mascot by artist Moya Garrison-Msingwana AKA Gang Box to help bring the idea to life. The final result was a life-size sculpture featuring one of the Toronto born multimedia artist‘s iconic characters clad in The North Face’s GORE-TEX Denim Pack.

To launch the sculpture and collection, BRICK hosted Toronto’s creative community with a night featuring refreshments, snacks and music by Alex Sowinski of BADBADNOTGOOD.

CREATIVE DIRECTION EVENT VIDEO PHOTO RETAIL ACTIVATION CAMPAIGN EXECUTION

<- Back to Project Index

Information, Email, Instagram

SELECT CLIENTS: ALL ADIDAS FOX RACING G-SHOCK LIVESTOCK NIKE ON RUNNING SALOMON THE NORTH FACE